Some of these famous women athletes include volleyball player Kim Poppens, figure skater Irina Rodman, softball player Lisa Fernandez, and breaststroke duo, Sarah-Quita Johnson and Desiree Laeness. The women athletes mentioned above reached the pinnacle of their sport achievements during the 2021 World Cup season. Their incredible journey and performances were made possible by the support and effort of the many sponsors that supported them throughout their participation in the Olympics and other athletic events.
Why Women Athletes Get More Sponsors ?
sponsor companies saw great potential of having famous women athletes as their endorsers so they quickly took an interest in promoting them by creating social media profiles, running commercials, and giving out endorsement dollars. Sponsors have also stepped up their commitment to helping these athletes achieve their goals through direct selling. This is done through monthly sponsorships, one-time sponsorship packages, and offering multi-platform promotions. In this article, we will be reviewing some of the different strategies and ideas that have been used by different companies that work with these famous women athletes and their respective teams.
On September 8, Venus Williams became the first woman athlete to win the US Open with a stunning 7th place finish. Venus Williams is a four time US Open champion and has also won the world cup two times. To promote her amazing achievements, her team decided to give out a free Venus Williams handbag as a promotion for the upcoming grand Prix season. This promotion was done in conjunction with the Venus Campaign, which is a nationwide, online shopping store that sells everything you would expect from an on-line store to a brick-and-mortar retail store. The bag contains a signature tee, which is a nice touch because some people might not know that Venus is a tennis player.
Just days before this big event, India’s badminton star, aishwarya Kumar, became the face of a new fitness program called Badminton At Home. Aishwarya Kumar is now the face of Sushmita Yoga, an innovative and fun way for women to stay in shape while promoting badminton in the process. This is the second major sponsored campaign that Aishwarya Kumar has participated in, following her excellent performance at the worlds last quadratic gold.
I am expecting great things for both Saina and Serena at the Olympics. The whole point of this article is to use these Games as a platform to promote themselves and help girls across the country realize that they too can make it big if they put their mind to it. Women’s badminton in particular is one of the fastest growing sports in the country and both players can help showcase the sport to the rest of the world by taking this opportunity to further their careers. The popularity of both players is also a clear indication of how much they add to the female sports culture in India. It’s about time!